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TCM Partners with ASICS for Marathon Weekend

Updated: May 23

Twin Cities In Motion is pleased to announce that ASICS will be the new official footwear and apparel partner for Medtronic Twin Cities Marathon Weekend starting with this fall’s event on October 4-6 in Minneapolis and St. Paul.


ASICS, a global leader in the footwear and sporting goods industry, has a nearly 75-year history of providing innovative products to lifetime athletes. The brand, founded on the principle that movement is a means to bring health and happiness to both the mind and body, shares a common goal with Twin Cities in Motion of encouraging race participation for new and established runners.


“We are grateful to partner with ASICS for our community’s signature running event – Medtronic Twin Cities Marathon Weekend,” Twin Cities In Motion President Dean Orton said. “Beyond the marketing sponsorship opportunities, we appreciate that ASICS, like TCM, sees running as a way to pursue health and happiness, I’m excited to see where two like-minded organizations like ours can take this partnership in the coming years.”


As part of the partnership, ASICS will:

  • Provide the official race apparel for all Medtronic Twin Cities Marathon and Medtronic TC 10 Mile participants.

  • Give registrants free access to the Runkeeper Go™ premium experience. The app features premium training plans and Guided Workouts led by ASICS Running coaches. Additionally, users can easily set goals, train, and track their progress in the lead-up to the event.

  • Have a retail presence at the Health & Fitness Expo at Saint Paul RiverCentre, offering footwear and exclusive apparel for sale.

 

The partnership will extend through 2026.


“The mission established by the Twin Cities In Motion organization directly aligns with our strategy for partnerships here in North America,” said Koichiro Kodama, President and CEO of ASICS North America and Executive Officer of ASICS Corporation. “This partnership gives the ASICS brand an opportunity to engage new runners at the Medtronic Twin Cities Marathon and Medtronic TC 10 Mile, as both races grow in popularity within the running community.”


This year’s Medtronic Twin Cities Marathon Weekend will advance a community running tradition begun in 1982 with the inaugural Twin Cities Marathon. More than 28,000 registrants are expected for the 2024 Medtronic Twin Cities Marathon Weekend, which includes the Medtronic TC Family Events, the TC 5K, presented by Fredrikson, and the TC 10K, presented by Dermatology Consultants.

 

A sell-out field of 8,000 runners is anticipated at this year’s marathon along with more than 12,000 10 mile runners. For more information about the event, visit the Twin Cities In Motion website, tcmevents.org.  

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