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Privacy Policy

Our Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. By using our Website located at, you are consenting to our Privacy Policy.

What Information Do We Collect?

When you visit our Website you may provide us with two types of information: (1) personal information that is voluntarily disclosed and identifies or relates to a particular individual (i.e., an individual’s name, postal address, email address and telephone number); and (2) Website use information collected on an aggregate basis as you and others browse our Website.

Children Under the Age of 13

Online ordering, customer registration, and customer feedback pages of this Website are directed toward and designed for use by persons aged 13 or older. We establish or maintain registrations for children under the age of 13 only if we have received such registrations from a parent or legal guardian. We use such registration information solely in connection with the applicable races and do not distribute such information to any third parties.  We do not otherwise solicit or knowingly collect personally identifiable information from children under the age of 13. If we discover that we have received personally identifiable information from an individual who indicates that he or she is, or whom we otherwise have reason to believe is, under the age of 13, we will delete such information from our systems. In addition, parents or legal guardians of a child may contact us as provided below at any time to request that we remove registration information related to such child from our systems.

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.


If you subscribe to our Newsletter, we ask for contact information such as name and email address. These email addresses and names are not shared outside our organization, except as described in this Privacy Policy. You can unsubscribe to our Newsletter at any time by selecting the “unsubscribe” link provided in the Newsletter or by sending an email to with the word “UNSUBSCRIBE” in the subject field of the email.

Merchandise Orders

We request information from customers on our merchandise order forms (such as name and shipping address) and financial information (such as credit card number and expiration date). This information is used to fill customers’ orders and process payment. If we have trouble processing an order, this contact information is used to get in touch with the customer.  Customers’ names and addresses may be shared with third parties as necessary to process, fulfill or ship orders. Financial information is not retained or stored by Twin Cities In Motion.

Website Use Information

Similar to other commercial websites, our Website utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and Web server logs to collect information about how our Website is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our Website. We, our advertisers and ad serving companies may also use small pieces of code called “web beacons” or “clear gifs” to determine which advertisements and promotions users have seen and how users responded to them.

Notice and Consent to Receipt of Text (SMS) Messaging and Phone Calls


You may have the opportunity to receive SMS or "text" messages, pre-recorded voice messages or auto-dialed phone calls from Twin Cities in Motion, its affiliates and related entities as well as third parties.  Such messaging may be used to authenticate your identity or mobile device, as well as provide you informational updates about services or products you may have requested.  In providing your mobile device number or cell phone number to Twin Cities In Motion, you knowingly consent to such communications from or on behalf of Twin Cities in Motion or for Twin Cities in Motion to use your cell phone number or mobile device number in accordance with Twin Cities in Motion’s Privacy Policy and Terms of Service. In providing your number and accepting these terms, you represent that you have the authority to agree to receive text messages at the telephone number that you provide to Twin Cities In Motion, or from which you sent the text message request to us. You further acknowledge that no purchase is required to opt into this service, and you may opt out at any time by following instructions provided in our communications to you. Not all mobile devices or handsets may be supported by this service. Twin Cities In Motion and any mobile carriers are not liable for delayed or undelivered messages. Message and data rates may apply to any text messages. Message frequency depends on the nature of your request. You hereby agree to be responsible for all costs, charges and fees you incur from your service or device provider as a result of choosing to receive such messages from Twin Cities In Motion.

How Do We Use the Information That You Provide to Us?

We use personal information for purposes of administering and expanding our business activities, providing customer service, and making available other products and services to our customers and prospective customers. To that end, we may use personal information for the following purposes:

  • To provide notifications concerning our events and organization, including, but not limited to athlete race guides, race bib assignment information, updates about our events, special offers from us or our partners, and administrative updates;

  • To provide and enhance the functionality of our services and products;

  • To answer frequently asked questions;

  • To respond to customer service requests;

  • To enhance your event experience;

  • In the event of a medical emergency during your participation at our events;

  • To track and record your event results;

  • To ensure the safety of all participants and volunteers;

  • Data analysis;

  • Internal audits to evaluate our processes and requirements;

  • To develop new events; and

  • Marketing, identifying usage trends and the determining the effectiveness of our marketing campaigns and meeting the interests of our users.

Occasionally, we may also use the information we collect to notify you about important changes to our Website and new services and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at [email protected].

Sharing Information with Third Parties

We will not sell, rent or lease your personal information to third parties. We may, however, share personal information with third party service providers to facilitate the services that such parties provide to us. These third party service providers may include but are not limited to providers of services such as registration collection, photography, information technology and related infrastructure provisions, customer service, website hosting, data analysis, payment processing, order fulfillment, email delivery services, auditing, and other services providers.

To facilitate our races, we may also share personal information with third parties such as event vendors, organizers, volunteers, contractors, sponsors. Certain of these parties may receive personal information in the course of providing their services or as a component of their sponsorship agreement.

We may release account and other personal information when we are required to do so by law, court order, subpoena or other government or law enforcement authority or regulatory agency, in order to enforce or apply our services agreements or any other agreements, or when we believe in good faith that disclosing this information is necessary or advisable, including for example, to protect the rights, property, or safety of our users or others. This includes exchanging information with other companies and organizations for fraud protection, credit risk reduction or other similar purposes. In addition, we may use, disclose or transfer personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business (including in connection with any bankruptcy or similar proceedings).

What Are Cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser settings allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

How Do We Use Information We Collect from Cookies?

As you shop on our website, the site uses its cookies to differentiate you from other shoppers so your shopping cart is only available to you.  Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers. Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.

Do We Provide Links to Third-Party Websites?

We may provide links to third-party websites as a service to our users. In that event, we cannot control and are not responsible for the information collection or use practices of such third-party websites, which may differ from our Website. We encourage you to be aware when you leave our Website and to read the privacy statements of each website to which may link to us or from us and that may collect personally identifiable information.

How Long Do We Retain Your Information?

We retain personal information and aggregate information as long as needed or permitted in light of the purpose(s) for which it was obtained. For example, results data is kept with no intention of removing it in order to analyze the participation of and honor those who have completed multiple events for our organization; in addition, there are applicable laws and business practices that require the retention of certain data for a minimum number of years. If you would like to remove your results data, please contact us as described in the “Contact Information” section below.

How Can You Access or Change Your Personal Information?

If you would like to review or change the personal information we collect about you, you may contact us as described in the “Contact Information” section below.  We will respond consistent with applicable law. If you are requesting a change, please make clear what personal information you would like to have changed.  For your protection, we may only implement requests with respect to the Personal Data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable, however, we reserve the right to retain information (a) as required by applicable law; and (b) for so long as reasonably necessary to fulfill the purposes for which the data is retained except to the extent prohibited by applicable law.

How Can You Withdraw Your Consent To Use Your Personal Information?

If you would like to withdraw your consent to our use of your personal information as described in this Privacy Policy, you may contact us as described in the “Contact Information” section below. We will respond consistent with applicable law.

How Do We Protect Your Personal Information?

Protecting the security of your personal information is important to us.  Once we receive your personal information, we will take reasonable precautions to secure and protect this information on our systems.  Unfortunately, no data transmission over the Internet can be 100% secure and, consequently, we do not act as insurers of the security of your personal information transmitted over the Internet. Further, we assume no liability for any disclosure of data due to errors in transmission, unauthorized third-party access or other acts of third parties, or acts or omissions beyond our reasonable control. We reserve the right to transfer personal information without your consent to prevent an emergency, to protect or enforce our rights, to protect or enforce the rights of a third party, or as required or permitted by law.

Changes to Privacy Policy

We may change this Privacy Policy at any time in our sole discretion. Use of our Website constitutes consent to any Privacy Policy then in effect.

Contact Information

If you have any questions, concerns, or suggestions regarding our privacy and security policies, please contact us at [email protected]

Privacy Policy

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