Marketing and Public Relations Division

Marketing and Public Relations Division

 

Responsible for helping promote Twin Cities In Motion, Medtronic Twin Cities Marathon Weekend and other events throughout the year. It does so through media relations, mascot appearances, race enhancement promotions, social media, and more. The TCM/Marathon branding is also conveyed through the selection and design of merchandise made available for purchase throughout the year. This division is an integral part of the promotion of the organization. MPR Committees Include: Marketing & Experience Committee (MEC), Digital Marketing Committee (DMC), and Merchandise.

Marketing & Public Relations Division

Digital Marketing Committee (DMC)

2 positions available 

Role Summary:

The key role of the team member on the Digital Marketing Committee is to provide significant social media support during Twin Cities In Motion (TCM) events. Team members represent TCM’s brand, voice and identity while creatively covering events on multiple social media platforms and prioritizing customer service needs. Team members’ specific duties vary by person and event, but include availability during event times, posting engaging, high-quality content on social media, pro coverage and informal interviewing of race winners, and race-day social media customer service (usually via remote location). Committee members attend meetings to help brainstorm new ideas, contribute to team-selected efforts, and support content development efforts to reach registration and brand identity goals. All members are leads in the execution of social media and communications operations during the Medtronic Twin Cities Marathon Weekend.

Key Responsibilities:

  • Participate in monthly DMC meetings
  • Be familiar with TCM and event branding
  • Attend TCM events as assigned
  • Provide significant social media support during TCM events using personal device(s) including original content creation and customer engagement/service
  • Be alert and maintain reliable communication with staff members
  • Conduct interviews and develop content to support professional athlete social media efforts
  • Enthusiasm for the Twin Cities In Motion mission
  • Above average communication skills and ability to provide direction
  • A positive attitude

Skill Set:

  • Excellent written and oral communication skills
  • Basic knowledge of social media channels including YouTube, Pinterest and Snapchat
  • Experience in social media channels, specifically Facebook, Twitter and Instagram (professional experience preferred)
  • Excellent customer service skills (writing)
  • Able to work as part of a team – interacting with both staff and fellow volunteers
  • Able to work independently while meeting deadlines important to teammates and the organization
  • An enthusiasm for running and/or fitness
  • Must be available to volunteer at TCM events, particularly Medtronic Twin Cities Marathon Weekend (Oct 2-4, 2020), Hot Dash 5K & 10 Mile (March 21, 2020), Medtronic TC 1 Mile (May 7, 2020), Women Run the Cities (May 17, 2020), and Red, White & Boom! TC Half Marathon, Relay & 5K (July 4, 2020).

Apply by completing the TCM general interest form at tcmevents.org/volunteer

 

Marketing & Experience Committee (MEC)

4 positions available

Role Summary:

The MEC volunteer will join an energetic and creative team whose purpose is to: Support TCM in marketing outreach campaigns, event experience design and activation, and to act as positive and knowledgeable brand ambassadors in the community.

As a year-round volunteer and committee member, the MEC team primary responsibilities revolve around supporting and improving the Finish Line Festivals and on-course cheer zones and entertainment at the Hot Dash 5K & 10 Mile, Medtronic TC 1 Mile, Red, White and Boom! TC Half Marathon, Relay & 5K and Medtronic Twin Cities Marathon Weekend race events. MEC members can often be found setting up race festivals, activating a fun interactive game, making sure the best Instagram selfies are taken for runners, hosting bingo night or brainstorming creative ideas for photo stops. If you think this sounds like fun, join us for a fun year!

Key Responsibilities:

  • Take one lead job task role throughout the year
  • Attend monthly meetings, missing only two (if needed)
  • Assist in 2 events throughout the year (one must be Red, White & Boom! or Marathon Weekend)

Skill Set:

  • Outgoing
  • Energetic
  • Work well alone, as well as on a team
  • Reliable
  • Excellent communication skills
  • Creative
  • Willing and able to work in all types of weather elements
  • Knowledge of events preferred, but not required
  • Ability to lift 25-50 pounds

Apply by completing the TCM general interest form at tcmevents.org/volunteer