Marketing and Public Relations Division

Marketing and Public Relations Division

 

The Marketing and Public Relations (MPR) Division is responsible for helping promote Twin Cities In Motion, Medtronic Twin Cities Marathon Weekend and other events throughout the year. It does so through media relations, content creation, race enhancement promotions, social media, and more. The TCM/marathon branding is also conveyed through the selection and design of merchandise made available for purchase throughout the year. This division is an integral part of the promotion of the organization. MPR Committees Include: Digital Marketing (DMC), Marketing & Experience (MEC), Content Creation & Media Relations (CCMR) and Merchandise. See available positions and their descriptions below:

  • Digital Marketing Committee (DMC) - 5 positions available + 1 videographer position available
  • Marketing & Experience Committee (MEC) - 4 positions available
  • Merchandise Committee Member - 2 positions available

 

Digital Marketing Committee (DMC)

5 positions available

Role Summary:

The key role of the team member on the Digital Marketing Committee is to provide significant social media support during Twin Cities In Motion (TCM) events. Team members represent TCM’s brand, voice and identity while creatively covering events on multiple social media platforms and prioritizing customer service needs. Team members’ specific duties vary by person and event, but include availability during event times, posting engaging, high-quality content on social media, and informal interviewing of race winners, and race-day social media customer service (usually via remote location). Committee members attend meetings to help brainstorm new ideas, contribute to team-selected efforts, and support content development efforts to reach registration and brand identity goals. All members are leads in the execution of social media and communications operations during the Medtronic Twin Cities Marathon Weekend.

DMC Videographer

1 position available

The key role of the videographer team member on the Digital Marketing Committee is to produce video content year round for Twin Cities In Motion (TCM) events. Team members represent TCM’s brand, voice and identity while creatively producing event videos for on multiple social media platforms. This member’s work will be project based and may create videos for registration launch, TCM announcement videos, promotional content, event day coverage and more. Committee members attend meetings to help brainstorm new ideas, contribute to team-selected efforts, and support content development efforts to reach registration and brand identity goals

Key Responsibilities:

  • Participate in monthly DMC meetings
  • Be familiar with TCM and event branding
  • Attend TCM events as assigned
  • Provide significant social media support during TCM events using personal device(s) including original content creation and customer engagement/service
  • Be alert and maintain reliable communication with staff members
  • Conduct interviews and develop content to support professional athlete social media efforts
  • Enthusiasm for the Twin Cities In Motion mission
  • Above average communication skills and ability to provide direction
  • A positive attitude

Skill Set:

  • Excellent written and oral communication skills
  • Experience in social media channels, specifically Facebook, Twitter and Instagram (professional experience preferred)
  • Excellent customer service skills (writing)
  • Able to work as part of a team – interacting with both staff and fellow volunteers
  • Able to work independently while meeting deadlines important to teammates and the organization
  • An enthusiasm for running and/or fitness

Volunteer Application Form

 

Marketing & Experience Committee (MEC)

4 positions available

Role Summary:

The MEC volunteer will join an energetic and creative team whose purpose is to support TCM by assisting with marketing activities and enhancing the participant experience, both digitally and in-person*. Volunteer is expected to act as a positive and knowledgeable TCM brand ambassador in the community, attend committee meetings, and volunteer as assigned on race-day*.

As a year-round MEC volunteer and committee member, primary responsibilities include brainstorming digital content and improving on-course and post-race* participant experience and entertainment at various events including Medtronic Twin Cities Marathon Weekend, Women Run the Cities and Hot Dash 5K & 10 Mile.

MEC members can often be found actively engaging and encouraging positive energy with participants and those around them, while helping to set up and lead excitement at cheer zones, race festivals, photo stops, hosting bingo nights and more. If you think this sounds like fun, please join us!

Key Responsibilities:

  • Take one lead job task role throughout the year
  • Attend monthly meetings, missing only two (if needed)

Skill Set:

  • Outgoing and energetic
  • Work well alone, as well as on a team
  • Reliable
  • Excellent communication skills
  • Creative
  • Willing and able to work in all types of weather elements
  • Knowledge of events preferred, but not required
  • Ability to lift 25-50 pounds

Volunteer Application Form

 

Merchandise Committee Member

2 positions available

Role Summary:

The role of the Merchandise Committee is to provide superior guest experience during Marathon weekend and off-season events.

Key Responsibilities:

  • Marathon Weekend (3 shifts over Medtronic Twin Cities Marathon Weekend)
    • Thursday Expo Store Setup – hanging apparel, wrapping mugs/pints, moving racks, etc.
    • Guest check out Friday, Saturday and Sunday
    • Store Support – replenishing, re-hanging, folding, and interacting with guests
    • Store security
  • Off-Season Events (1 shift)
    • Guest check out at packet pick up or on event day
    • Replenish product as needed
  • Attend committee meetings

Skill Set:

  • Excellent verbal communication and customer service skills
  • Able to stand during shifts (3-4 hour shifts, with built in breaks)
  • Retail experience (a plus)
  • Merchandising experience (a plus)

Time Commitment:

  • Medtronic Twin Cities Marathon Weekend: Approximately 15 hours across 4 days
  • Off-season Event: Approximately 4 hours
  • Meetings: Approximately 3-4 meetings (3-5 hours)

Volunteer Application Form